Bullhorn Amplify Pricing: What Bullhorn AI Costs by Tier

Short answer: Bullhorn publishes no price for Amplify. Every AI product on the Bullhorn pricing page, Amplify Digital Workers, Amplify Search & Match, Recruitment Automation and VMS Automation, carries a "Get a quote" button and no figure. The two tiers that include Amplify AI, Bullhorn Pro and Bullhorn Max, are also quote-only. Bullhorn publishes exactly two rates, Starter at $99 and Core at $165 per user per month, and neither of them includes any Amplify capability. Bullhorn stops publishing prices at precisely the point where the AI starts.

Last updated September 2026. Every rate and feature below was read from bullhorn.com/pricing and bullhorn.com/small-agency-software/pricing on September 9, 2026. Where a number comes from a third party rather than Bullhorn, this article says so instead of presenting it as a price.

How much does Bullhorn Amplify cost?

There is no published answer, and that is the finding rather than a gap in the research. Amplify is not sold as a line item with a rate next to it. It arrives bundled into the two top small-agency tiers, and it is also sold as standalone modules, and none of those five things has a price attached.

Here is the structure Bullhorn actually publishes. Bullhorn Starter is $99 per user per month and covers applicant tracking, resume parsing, client management, job posting with a career portal and expert support. Bullhorn Core is $165 per user per month and adds the app marketplace with more than 300 partners, custom fields and workflows, LinkedIn integrations and the email sidebar. Both say "Get a quote" on the button despite carrying a rate, so there is no self-serve checkout even at the published prices.

Bullhorn Pro and Bullhorn Max are where Amplify lives, and Bullhorn's own FAQ calls both of them custom pricing. Pro adds the recruitment CRM plus Amplify's productivity layer: AI search and match, Amplify Chat, AI data enrichment, process automation, AI resume formatting, AI call transcription, real-time analytics and a dedicated account manager. Max adds the agentic layer on top.

Third-party articles fill the gap with figures in the $200 to $315 per user per month range for the higher tiers. We could not verify any of those against a Bullhorn source, so treat them as estimates rather than as a number to take to finance. The one thing worth borrowing from them is the shape: the AI tiers are widely reported as costing roughly double the published Core rate, which is a reasonable planning assumption to test on the call rather than a fact.

Which Bullhorn plan do you need for AI resume screening?

Bullhorn Max, and this is the single most expensive detail on the page. Agentic screening appears only on Bullhorn Max, the top tier, which has no published price. Pro gets you AI search and match, which finds and matches candidates you go looking for. Max gets you the layer that reads and screens inbound applicants on its own.

That distinction is easy to miss because both are called AI and both are described as Amplify. Search and match is a retrieval problem: you have a role, and the system ranks your database against it. Agentic screening is an inbound problem: applications arrive, and something reads them without a recruiter starting the process. If your pain is that four hundred applications landed this week and nobody has opened them, Pro does not solve it. Max does, at a price nobody will tell you before a discovery call.

Bullhorn is not unusual here. We found the same gating pattern across the market while checking vendor pricing pages: Workday licenses HiredScore AI for Recruiting separately from core Recruiting, SmartRecruiters puts AI-powered candidate screening on its quote-only High Volume edition and up, and SAP SuccessFactors stack ranks through Joule only once AI Units are licensed. The screening capability is consistently the thing that sits one tier above the published rate. Our ATS pricing comparison tracks which vendors publish a rate for it and which do not.

What are Amplify Digital Workers?

Amplify Digital Workers are Bullhorn's agentic product, sold as its own module with its own quote. Bullhorn describes more than 15 skills that "replicate your top performers", and the published skill list is specific enough to evaluate: Match places candidates, Screen interviews candidates and generates summaries, Present auto-builds client-ready submission packets, Enrich cleans and completes data, Outreach automates multi-step communication, Research surfaces insights through AI chat, Transcribe captures conversations, and Audit catches pay and compliance errors.

Two of those are worth pausing on if you are an agency owner. Present, the submission-packet builder, targets work that genuinely consumes recruiter hours and is genuinely mechanical. Audit, catching pay and compliance errors, is the kind of thing that pays for itself in avoided corrections rather than in saved time, which is a different and usually better business case.

What Bullhorn does not publish is the meter. There is no statement anywhere on the pricing page about whether Digital Workers are billed per seat, per action, per candidate screened, or as a flat module fee. That matters more than the headline number. Ashby sells a monthly credit pool, Workable bills a credit per candidate, Loxo includes 2,500 credits per seat without publishing what a search consumes, and Recruiterflow states plainly that its agents carry no per-candidate metering. Bullhorn says nothing, so you cannot model the cost of a busy month. If you want a sense of what standalone agents go for before that call, it is worth browsing ready-made agents by category so you walk in with a market reference point rather than only the vendor's framing.

Are there hidden costs with Bullhorn Amplify?

Bullhorn answers part of this directly, and the answer is better than the internet gives it credit for. On its small-agency pricing page, Bullhorn states that implementation is free with Starter, Core and Pro, and that Max is quoted separately with implementation scoped into that quote rather than included at no cost.

That is worth stating plainly because it contradicts a claim that circulates widely: several comparison articles quote Bullhorn implementation fees of $1,000 to $50,000. For the three small-agency tiers, Bullhorn's own page says free. For Max, Bullhorn says it is part of the quote. Neither of those supports a five-figure implementation figure at the tiers most agencies actually buy, and we could not verify the $50,000 number against any Bullhorn source.

Bullhorn also answers the hidden-cost question in its FAQ: marketplace access is included from Core onward, AI search and match is included in Pro and Max, and Onboarding and Back Office remain optional and priced separately. Two further facts from the same page: Bullhorn confirms pricing is per user per month, and it states that it does not currently offer a free trial. If a comparison article tells you Bullhorn has a trial, it is wrong as of September 2026.

What to ask Bullhorn before you buy Amplify

Six questions, all answerable on the first call, and every one of them is something the pricing page leaves open.

First, what is the per-user rate for Pro and for Max at our exact seat count, and how does that compare with the $165 Core rate we can already see. Second, is Amplify metered in any way, per candidate, per action or per screen, and what happens in a month when volume doubles. Third, is agentic screening genuinely Max-only, or can Digital Workers be added to Pro as a module, since Bullhorn sells them both ways. Fourth, what is the renewal uplift cap in writing for the full term. Fifth, what is the seat minimum, if any. Sixth, since we hire in the United States, what bias-audit documentation would we hand a regulator for agentic screening under NYC Local Law 144, given the employer keeps that obligation regardless of which vendor built the model.

One more thing worth checking before any of that. Bullhorn's public terms-of-service URL redirects to the terms for Able Software, a Bullhorn company covering onboarding, rather than to a master agreement for the core ATS. Those Able terms auto-renew for the same length as the initial term unless either party gives 30 days' written notice, require 90 days' notice to terminate for convenience, and allow the fee tier to be increased if annual hires exceed the selected plan. They are not the ATS contract, so do not assume they apply, but they do tell you Bullhorn's house style on renewal and notice. Ask for the actual core agreement before you sign.

Then ask yourself the question the tier structure is really posing. You can see $99 and $165. You cannot see what Pro or Max costs, and the screening capability you probably came for sits at the top of that ladder. If the specific problem is that inbound applications are not getting read, that is a narrower job than a platform upgrade, and it can be solved by a screening layer that runs in front of the ATS you already own. We break the plan rates down further in our full Bullhorn pricing guide, and if the upgrade quote comes back higher than expected, the Bullhorn alternatives comparison covers what the same money buys elsewhere. For a contrast in disclosure, Jobvite pricing goes a step further and publishes no tier names at all.